We’ve been talking lately about how to boost your organization marketing with Instagram. Contrary to what lots of people still believe, Instagram isn’t only a fun app where you could post food, holiday and family pics.
Instagram has turned into a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.
A note of caution: there are numerous people out there who promise to cultivate your Instagram followers by the thousands, but beware. Most of them use fake accounts developed by bots to inflate your numbers.
These kind of followers have zero value. Actually, they are able to even be dangerous, wanting to steal your password or photos or infect you with a virus.
Based on the data security company Imperva, these bad bots take into account 28.9 per cent of bots on Instagram.
The easiest method to build your Instagram followers is when you are authentic to your brand as well as your audience.
Here are 3 tips to help you to get real Instagram followers:
Tell a tale with Hashtags
It’s great to use your business name as a hashtag, nevertheless, you have to think beyond that.
If you need to use your Instagram posts to get followers, use other hashtags that tell the story of the image you’re sharing. You wish to start a conversation when you’re sharing posts for things such as:
Events
Promotions
Contests
Product launches
A good example of a brand would you this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to get together and share their chips, and to use the hashtag if they share photos of these meetups.
Through the use of engaging, relevant hashtags, you may be discovered in Instagram searches and hopefully build-up followers on Instagram.
Get Creative
Instagram is focused on photos, so many people think about the caption as an afterthought.
Don’t neglect the image caption! You can generate engagement and promote sharing by using descriptive words that will engage, inspire and entertain your followers.
Here are some suggestions to help you build up followers on Instagram with your posts:
Use questions in your caption. Write your question at the beginning of the post in order that people see it first.
Get personal with your post. Tell a tale about yourself, or how your product helped or inspired another person.
Ask visitors to tag others. Asking visitors to tag three of their best friends or tagging someone they are grateful for brings other potential followers in to the equation.
comprar seguidores chilenos A great example of a brand that does personal posts well may be the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate an individual on the plight of animals around the globe.
Remember in terms of using Instagram posts to get followers, it’s all about being authentic. Don’t use questions atlanta divorce attorneys single post or tell an individual story that isn’t genuine.
Go Local
One of the best methods to build your Instagram followers would be to get to know your neighbours!
Whether you’re creating Instagram ads or want to promote your event in a specific area, you can see what’s happening near you by going to the search page and simply clicking the Places tab.
Type in the positioning to start to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment and even an emoji and follow the individual if you like everything you see. Hopefully, this will be the start of a natural interaction.
For example, if you offer life coaching services, you can type in your location followed by “entrepreneurs.” Local entrepreneurs could be searching for more work and life balance or help with life goals or career challenges.
Similarly, should you have a physical location that folks have checked into on Instagram, comment on those posters’ pictures to make sure they’re aware of your Instagram presence, and follow them.
These are among the best ways to build Instagram followers the right way: no bots, no shortcuts, just tried and true ways to engage with your audience and turn them into followers!
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is really a Web Specialist, Business & Marketing Consultant, and SOCIAL MEDIA MARKETING Advisor. She works together with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.